Naming Your Financial Planning or Wealth Management Firm

  • Starting a new firm?
  • Rebranding your existing company?
  • Need help with a practice name or a team name?

Use my Name Brainstorming Exercise below

Naming

Choosing a name for your new or re-branded financial planning and wealth management firm can be a challenge. I am Suzanne Muusers, Business Coach to successful advisors. I have helped hundreds of advisors rebrand, create a new name for their company, and find solutions to their branding concerns.

My Brainstorming Exercise below will help you come up with business name ideas, give you some good company name tips, and help you create a great name for your practice!

Domain Name

These days it's important to secure your domain name at the same time that you come up with the business name. I use www.godaddy.com to find out if a domain is available, but there are many other sites. The best names for financial firms have 3-4 words. These days it may take four words to find a name that also has a domain name (dot com) available.

Motivational Words or Nature Words

In the Brainstorming Exercise below I have provided a list of money/motivation words and a list of nature words. Some of my clients prefer to name their business using motivational words that coordinate with money. Other clients prefer to use words that convey a natural meaning. Take a look at both and decide what works for you. Finding good names for a financial company takes creativity and a little work. Good luck!

Brand it!

Once you've selected a business name, then it's time to brand your business. Branding is how you build credibility in the marketplace.

Learn 2 BRANDING AHA's - Attract Ideal Clients via your BRAND.


Get Free EBook

10 Powerful Marketing Tactics

Name
Email

Brainstorming Exercise - Instructions

Step 1. Brainstorming

• Print out this page.

• Circle words that appeal to you in the second column below -see the Brainstorming Exercise.

• Combine your circled words with helper words from the left and right columns. Then add to the options in the fourth column. To find additional words, use http://thesaurus.com. The best names are 3-4 words and have a nice "ring" to them.

• Come up with a list of ten options for names that appeal to you.

Step 2. Domain Name Availability

• Make sure the domain names are available for the ten names you came up with during brainstorming.

• There's really no point in considering any name if it is not available with a dot com because your firm may be confused with another firm and you want to keep your brand distinctive.

• Put your list away and sleep on it for a day or two.

Step 3. Ask for Feedback

• Ask your top 5-10 clients what they think

• Ask your staff what they think

• What sounds the best to you? What name personifies your firm's values?

Step 4. Make a Decision

• Which name is going to help you be more successful, attract your ideal clients, and grow your firm?

Step 5. Make it Official

• Make sure no other firm has your name – do a Trademark search on the federal government web site: http://www.uspto.gov/main/trademarks.htm

• Secure the domain name

• Follow the steps your tax advisor suggests to create your legal entity.

• Start the process to set up your name with your broker dealer and any other firms or authorities.

Step 6. Create your Branding and Marketing Strategy


Ask yourself these questions:

• What is your money philosophy or message?
• Are you coming from the right brain or left brain?
• What do you want to be known for?
• What concepts do you want to share?
• What are the results clients will achieve by working with you?

AVOID COLOR MISTAKES! READ:

The Psychology of Color and Your Financial Brand - avoid embarrassing errors in color branding!

BRAINSTORMING LISTS

Helper words

Money / Motivation  Words

Helper words

Firm Names

Private

Care

Trust

Solutions

Strategic

Premier

Guardian

Paladin

Sentinel

Concierge

Wright

 

Abundance
Affluence
Asset
Acquisition
Creation
Capital
Continuum
Cornucopia
Estate
Fortitude
Gold
Harmony
Holdings
Integrated
Karma
Legacy
Longevity
Integrity
Merit
Myriad
Plenitude
Principle
Prosperity
Prosperous
Security
Serenity
Serendipity
Thrive
Trust
Tranquility
Trilogy
Trinity
Triad
Triumph
Victory
Virtue
Worth

Private

Care

Trust

Solutions

Strategic

Premier

Guardian

Paladin

Sentinel

Concierge

Wright

 

Wealth Management

Wealth Counsel

Financial Planning

Financial Group

Financial

Advisory

Advisory Group

Helper words

Nature Words

Helper words

Firm Names

Private

Care

Trust

Solutions

Strategic

Premier

Wright

Guardian

Paladin

Sentinel

Concierge

 

Copper Canyon
Oasis
Alder Tree
White Ash
Buckwheat
Cedar Tree
Cork Tree
Holly Mountain
Ironwood
Jacktree
Magnolia Tree
Red Maple
Silver Maple
Redbud
Sierra Redwood
Sunrise 
Beach 
Forest 
Deer 
Stream 
Marsh 
Summit 
Mountain 
Lagoon 
Grove 
Fields
Highlands 
Lake 
River 
Canopy 
Savannah 
Pine 
Moss 
Fern 
Briar
Thorn
Briar patch 
Lilypad 
Lily 
Thistle 
Cactus 
Wave
Ocean
Vista  
Bloom 
Reef 
Trail 
Vine 
Aurora 
Spring 
Summer 
Sunshine

View

Private

Care

Trust

Solutions

Strategic

Premier

Guardian

Paladin

Sentinel

Concierge

Wealth Management

Wealth Counsel

Financial Planning

Financial Group

Financial

Advisory

Advisory Group

Conclusion:

Naming your company is a process that requires great thought and understanding. Take the time to really understand the consequences of this decision and how it impacts your Business Plan, your brand, and your long-term success.

Other Resources:

Financial Advisor Branding Checklist

The Psychology of Color and Your Financial Brand

7 Ways to Market to the Wealthy

NEXT: Check out my Brand Coaching Program to re-brand your firm & attract ideal clients!

When you work with me you will have access to my Private Client Website with my Brand Coaching Program exercises and examples from many successful advisors I have worked with since 2004. You will shave years off your learning curve, saving you time and money!

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