Life, Career, or Executive Coach Business Plan

  • Not sure how to write your Business Plan?

  • Need a fill-in-the-blanks Plan?

  • Want instant access to Sample Coaching Plans?

You've come to the right place! Now is a great time to write your coaching Business Plan using my easy, step-by-step program!

Price (US dollars)

$59.99

30-Day Money Back Guarantee
Sample Business Plans
Tax Deductible
6-Day E-Course
Immediate Download
Fill-in-the-blank Template

You would pay over $3000 to learn this information if you coached with me for my minimum 6-month commitment! What's the program worth? It's PRICELESS and I'm practically giving it away!

Hello! I am Suzanne Muusers. I've been coaching since 2004! When I started my business, very few people had heard of coaching. As a matter of fact, back in 2004 when I said I was a Coach most people said "Oh yes, and which sport do you coach?"

The question I hear most often is "Suzanne, what's your secret to success?" Well, I'll let you in on the secret: I wrote a Business Plan to pave the road to a successful coaching practice and you can too using my program!

Success is not easy without a guide!

Starting a coaching business is not as easy as printing a business card, developing a website, and putting out a shingle that says, "Open for Business."

A coaching business is the same as any successful venture. You must plan strategically how you will grow the firm over time. You must carefully select the strategies that will suit your personality and help you get new clients. You must invest in your branding and marketing collateral.

What Buyers Say

"This is such an incredibly useful tool, that is gold to the professional coach!"

Donna Schilder MCC

Executive Coach

Plan your ideal Coaching Business:

#1. Create your coaching destiny

  • Design your grand coaching vision
  • Not sure what coaching success looks like?
  • Review helpful samples to light your path

#2. The best helping profession

Since 2004, coaching has become mainstream.  Now there are life, career, executive, and leadership coaches who help their clients live a more satisfying life.

#3. Coaching is the most satisfying business I've ever had

...and I've had many. As a coach, you are helping clients make positive changes in their lives, such as handle an unresolved issue, change destructive behavior, start their own business, and much more. 

#4. Create a life of freedom

What's the best part about a successful coaching practice? You can manage your coaching practice in as little as 6 days a month. I know it's possible because I'm doing it!

#5. Organize and earn more

*According to the 2012 ICF Global Coaching Study, the median coaching income is only $25,000 annually.


I don't know about you, but the definition of success for me is earning six figures and above! I can't live my ideal life on $25,000/year.

Why don't most coaches earn more than $100,000?

The vast majority of coaches are self-employed but they are not earning six figures. Do you know why? Because many coaches don’t treat their practices like a business and they don't have a Business Plan.

That's why I created a Two Page Template and E-Course for Professional Coaches. I don't believe in long, complicated plans. I believe you can create a successful plan by keeping it brief and targeted.

  • Want a longer plan than 2 pages?

Great! There's so much information in this program that you can write out a much longer plan using the content in the samples as well as the content in the E-Course.

  • Finishing a course that requires a Business Plan?

No problem! You'll find two sample coaching plans plus an emailed E-Course to help you write your custom plan.

What Buyers Say

"By using your plan, many of my goals were achieved and I can see how far I have come - and where I want to go next."

Doreen P.

Coach and Garden Goddess

Here's what you get, with instant access:

1. Sample Business Plans

  • Sample Life Coach Business Plan

  • Sample Business Coach Business Plan

See what a Business Plan looks like with the sections and content included in each sample plan

2. 6-Day E-Course

6-day E-Course to help you write your plan – this course contains all the knowledge I have gained over the years and will help you pinpoint successful tactics and strategies for growth.

There's a helpful resource on the final day of the course that's certain to help you set up your best coaching practice!

Day 1 - Vision - How to set up your big coaching vision

Day 2 - Mission Statements - What does a coaching Mission Statement look like?

Day 3 - Brand - How to create a coaching business that stands out from the crowd

Day 4 - Goals - What type of goals should a coach have?

Day 5 - Strategies - Examples of strategies to grow a coaching business

Day 6 - Marketing Tactics - What type of marketing really works in coaching and how can you get the attention of potential clients?

Day 6 - 35 Prospecting Ideas - I created this list of prospecting ideas for my target clients, but the ideas can easily be adapted for professional coaches.

Day 6 - Coaching Resources & Tools - Non-affiliate tools like coaching magazines, blogs, thought leaders, options for accepting credit cards, shopping carts, autoresponders, newsletters, greeting cards, surveys, where to hire freelancers, and more.

3. Business Plan Templates - fill in the blanks

  • PDF template to help you hand write your working plan
  • MS Word template to type up your plan in a 2 Page format
What Buyers Say

"I love the sample coaching business plans! The examples helped me figure out my own plan"

Brenda Wallace

Energy of Happiness and Reach Your Potential Coaching

4. Business, Marketing, & Success Tools

  • Planning Guide
  • Marketing Guide
  • Marketing Calendar
  • Marketing Return on Investment spreadsheet
  • Sample Coaching Vision
  • Sample Mission Statements
  • Sample Brand Strategies
  • Sample Goals
  • Sample Business Strategies
  • Sample Marketing Tactics

A coach is a business owner. Successful business owners have a Business Plan. I've made it easy for you with my templates, sample plans, & E-course. And it's risk-free with my money back guarantee.

Give it a try!

Price (US dollars)

$59.99

30-Day Money Back Guarantee
Sample Business Plans
Tax Deductible
6-Day E-Course
Immediate Download
Fill-in-the-blank Template

You would pay over $3000 to learn this information if you coached with me for my minimum 6-month commitment! What's the program worth? It's PRICELESS and I'm practically giving it away!

International Coach Federation Logo Small     Coach U Logo Small     Coachville Logo Small       Financial Planning Association Logo Small

Home  |  Financial Advisor Coaching  |  Investment Industry Coaching  |  Shop  |  Blog  |  Articles  |   Resources  |  About  |  Contact Us

Art Guy Creative