Facebook, LinkedIn, Twitter, Instagram, Pinterest – these are just a few of the social media networks used by millions of professionals in the finance and investment field. We tweet, we post, we share our hopes and dreams, but in many cases, we may share too much.
I love social media, especially Facebook, because it’s a great way for me to keep in touch with my family and relatives who are spread out all over the world, including Australia, The Netherlands, Thailand, Myanmar, and Canada. It’s wonderful for me to be able to connect with family, make comments on their posts, and see what they are up to.
What I don’t love is seeing the social media mistakes that can turn ugly and turn off prospective employers and/or clients.
While it’s perfectly fine to share your philosophy on life, when you share an unpopular opinion, things can get ugly. If your post is about religion or politics, not everyone will share your viewpoint. If your opinion is unpatriotic, hateful, or in poor taste, how does that influence what people think of you?
Prospective clients, employers, and recruiters are on social media and they are checking out what you say to get a better idea of who you are.
At the very least, you should make your Facebook account private by customizing the privacy settings so that only your friends are able to see what you post.
On LinkedIn, you should share only professional opinions that are not controversial or in poor taste. Keep in mind that hiring managers have the ability to view your profile anonymously, so you may never know why you didn’t get the job.
By remaining “neutral” on controversial topics, you can avoid mistakes that can kill your career. Social media best practices dictate that you remain positive and motivated in your postings, erring on the side of good taste.