Articles - Marketing, Branding, Organization, Time Management, Start a Business

Marketing and Branding

How to Create a Marketing Plan for Smooth Sailing on the Sea of Success Follow this three step plan: Select 5 Tactics; Implement the Plan; Assess Results

Taglines that Sizzle – 6 Steps to a WOW Tagline
I love taglines.  There are clever taglines and there are Wow! taglines.  If your business doesn’t have a tagline or you have doubts about the effectiveness of your tagline, this “how-to” article is a must-read. Contained within are examples of bad taglines, good taglines, and an exercise to create a WOW tagline.

Want a KILLER Business Card?
Take our Business Card Quiz I do a lot of networking and I can safely say that 90% of business cards are dull, uninteresting, and do not show the business in the most positive light.

Write Your 30 Second Commercial
In a networking environment, entrepreneurs need to stand out from the crowd. Describe what you do so that it’s memorable.

5 Tips to Market Your Business Effectively
Owning your own business is a challenge. During the start-up phase the business owner’s name is listed at every position on the organizational chart. The hats worn are many including management, organization, sales, delivery, webmaster, and copywriter. One hat that should not be neglected is marketing.

Internet Marketing

Domain Names Do's and Don'ts for High SEO
Domain names are a mystery to many of us. What words should you use? Should you hyphenate? Long names? Short names? What's a person to do? This article will explain many domain name do's and don'ts for higher ranking search engine optimization.

How to Analyze Your Web Site Statistics
More and more these days it is important to understand how the web contributes to business success. An entrepreneur without a website is nobody. Even start up entrepreneurs have websites. The problem is that many sites are designed without search engine optimization in mind and very few entrepreneurs are analyzing their website statistics.

Funnel Marketing - How to Turn Website
Visitors into Dollars
You have a wonderful website up and running and prospects are showing up. You can see from your website statistics that they are taking a look around, but they’re not staying. How do you get them to stay and willingly enter your sales funnel? How do entrepreneurs create a marketing strategy that works for them?

Drive Traffic to Your Site with Links
One of the best strategies entrepreneurs can utilize to improve website ranking is to drive traffic to your site with links from other sites. That is to say, incoming links. There are companies who will do this for you for a fee, or you can do it yourself. It’s just a matter of asking!

How to Write Copy for an Author’s Box or Byline
Article writing is a great way for entrepreneurs to distinguish themselves as an expert in their industry. The most important element of article writing is the About the Author section, also known as the Author’s Box or Byline.

Organization

Organize Your Day – Create Success through Organization and Meaningful Goals
Are you an entrepreneur who has always wondered how to get it all done and manage your business so that it fits into your lifestyle rather than your life fitting into your business? What would it mean for you if you could take Friday afternoons off each week because you have mastered your schedule?

Time Management Worksheet - How to Find the Time You Didn't Know You Had
Time is a commodity that you cannot get back no matter how hard you try.  There is only so much of it in a day. If you're reading this then you are looking for a way to maximize your time and build your business.

Start a Business

Tips to Developing Your Business Logo
and Company Colors
There is no substitute for professional marketing materials. Many new entrepreneurs attempt to skimp in this area and it shows. You will use your logo and company identity to create a brand throughout your marketing materials, from your business card, letterhead, and envelopes to your brochures, website, packaging, magnetic car signs, e-mail signature, and professional company attire.

9 Steps to Developing Your Company Name
Your business name should address what you do and the niche market you will be serving. A clever business name can be an excellent marketing tool for entrepreneurs to help make your company memorable.

10 Tips to Make it as an Entrepreneur
Are entrepreneurial skills intrinsic in everyone or are the skills learned? I believe it’s a combination of both. If you grew up in a family where both parents worked a salaried job, you may not have had the built-in role models that many natural born entrepreneurs were fortunate to have experienced; therefore it may be necessary to learn the skills to succeed in the business world.

Coaching

How to Find the Right Business Coach
Your coach assumes the role of business advisor, mentor, and business partner, yet doesn’t share in your business profits. Finding the business coach that's right for the entrepreneur takes research and a little intuition.

What is Professional Coaching - How Do I Hire a Coach?
Coaching is defined by the International Coach Federation (ICF) as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

 

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