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Article Marketing - How to Write Effective Copy
for an Author’s Box

Article writing is a great way to distinguish yourself as an expert in your industry. The most important element of article writing is the About the Author section, also known as the Author’s Box, Byline, or Resource Box. This is where you compel the reader to learn more about your product or service by positioning yourself as a resource. This is where you create a call to action to motivate the reader to visit your website.

The most effective byline positions the writer as an expert or specialist in one area. Many writers have three or four different bylines they use for articles with different target markets.

Here are three examples of author’s boxes

1 Example of an author’s box that is not leveraging its potential:

You'll find more sales ideas from John Doe at www.johndoe.com


2 Example of a better author’s box:

John Doe is the creator of Fantastic Sales Training. His sales techniques and selling skills focus on practical ideas that get immediate results. You can discover all his secrets by contacting him at (800) 555-5555 or by visiting his website: www.johndoe.com


3 Example of a fully leveraged author’s box:

John Doe is a Consultant based in Name of City, State. He is a credentialed member of the Association of Certified Consultants and works exclusively with CEOs and Executives who want to improve communication and leadership skills. Download his Free Report "Characteristics of Successful Leaders" at www.johndoe.com

 

Important Points:

• Listing your city and state helps your search results when prospects add a city and state in their search
• Listing your credentials gives you credibility
• Who is your target client? You want prospects to say “Hey! That sounds like me”.
• Motivate prospects to visit your site by providing a giveaway report.

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About the author

Suzanne Muusers is a Business Coach and Business Expert based in Scottsdale, Arizona. She has owned or managed a business every year for the past 25 years. She is a credentialed member of the International Coach Federation and works exclusively with entrepreneurs and financial advisors who want to leave behind their lives as business workers to become business owners earning six figures and above annually. Suzanne is also the creator of the Two Page Mini Business Plan™ - The Secret to More Business Income and the Financial Advisor Marketing Plan E-Course - How to Get More Ideal Clients

 

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