Naming Your Financial Planning or Wealth Management Firm

  • Starting a new firm?
  • Rebranding your existing company?
  • Need help with a practice name or a team name?

Use my Name Brainstorming Exercise below

Naming

Choosing a name for your new or re-branded financial planning and wealth management firm can be a challenge. I am Suzanne Muusers, Business Coach to successful advisors. I have helped hundreds of advisors rebrand, create a new name for their company, and find solutions to their branding concerns.

My Brainstorming Exercise below will help you come up with business name ideas, give you some good company name tips, and help you create a great name for your practice!

Domain Name

These days it’s important to secure your domain name at the same time that you come up with the business name. I use www.godaddy.com to find out if a domain is available, but there are many other sites. The best names for financial firms have 3-4 words. These days it may take four words to find a name that also has a domain name (dot com) available. Here is an article about key issues when deciding upon your domain name.

Motivational Words or Nature Words

In the Brainstorming Exercise below I have provided a list of money/motivation words and a list of nature words. Some of my clients prefer to name their business using motivational words that coordinate with money. Other clients prefer to use words that convey a natural meaning. Take a look at both and decide what works for you. Finding good names for a financial company takes creativity and a little work. Good luck!

Brand it!

Once you’ve selected a business name, then it’s time to brand your business. Branding is how you build credibility in the marketplace.

Learn 3 BRANDING AHA’s – Attract Ideal Clients via your BRAND.

 

Brainstorming Exercise – 7 Steps to Naming Your Firm

7 Steps to Naming Your Firm

Instructions

Step 1. Brainstorming

• Print out this page.

• Circle words that appeal to you in the second column below -see the Brainstorming Exercise.

• Combine your circled words with helper words from the left and right columns. Then add to the options in the fourth column. To find additional words, use http://thesaurus.com. The best names are 3-4 words and have a nice “ring” to them.

• Come up with a list of ten options for names that appeal to you.

• Put your words into a Thesaurus to see if other words you like come up.

Thesaurus

Step 2. Domain Name Availability

• Make sure the domain names are available for the ten names you came up with during brainstorming.

• There’s really no point in considering any name if it is not available with a dot com because your firm may be confused with another firm and you want to keep your brand distinctive.

• Check Domain Name Availability:

Godaddy.com

• Put your list away and sleep on it for a day or two.

Step 3. Ask for Feedback

• Ask only one or two key people (clients, center of influence) their opinions (if you ask too many people, they may get their feelings hurt if you don’t go with their suggestions).

• Ask your staff what they think.

• What sounds the best to you?

What name personifies your firm’s values?

Tip: Pick a name you love, one that is important to you! Be proud of your firm and passionate that it represents your values, what’s important to you, and how you want clients to FEEL when they are working with you.

Step 4. Make a Decision

• Which name is going to help you be more successful, attract your ideal clients, and grow your firm?

Step 5. Make it Official

• Make sure no other firm has your name – do a Trademark search on the federal government web site: http://www.uspto.gov/main/trademarks.htm

• Secure the domain name

• Follow the steps your tax advisor suggests to create your legal entity.

• Start the process to set up your name with your broker dealer and any other firms or authorities.

Step 6. Naming your practice after yourself – pros and cons

• There are many reasons why you should NOT name your business after yourself. It’s important to think long-term with the big picture of where you want your business to be in 5-10 years.  (PLEASE NOTE: If you are interested in hiring me to help you brand and grow your business, I would love to talk to you. I do not, however, work on small projects, such as ONLY determining your business name – Please see my Branding Page about the Branding Services I offer).

Step 7. Create your Branding and Marketing Strategy

naming your business

Ask yourself these branding questions:

• What is your money philosophy or message?
• Are you coming from the right brain or left brain?
• What do you want to be known for?
• What concepts do you want to share?
• What are the results clients will achieve by working with you?

BRAINSTORMING LISTS

Helper words

Money / Motivation Words

Helper words

Firm Names

Private

Care

Trust

Solutions

Strategic

Premier

Guardian

Paladin

Sentinel

Concierge

Wright

Abundance
Affluence
Asset
Acquisition
Creation
Capital
Continuum
Cornucopia
Estate
Fortitude
Gold
Harmony
Holdings
Integrated
Karma
Legacy
Longevity
Integrity
Merit
Myriad
Plenitude
Principle
Prosperity
Prosperous
Security
Serenity
Serendipity
Thrive
Trust
Tranquility
Trilogy
Trinity
Triad
Triumph
Victory
Virtue
Worth
Choice

Private

Care

Trust

Solutions

Strategic

Premier

Guardian

Paladin

Sentinel

Concierge

Wright

 

Wealth Counsel

Wealth Coach

Wealth Management

Financial Planning

Financial Group

Financial

Advisory

Advisory Group

Advisor

Advisor Group

Helper words

Nature Words

Helper words

Firm Names

Private

Care

Trust

Solutions

Strategic

Premier

Wright

Guardian

Paladin

Sentinel

Concierge

Copper Canyon
Oasis
Alder Tree
White Ash
Buckwheat
Bloom
Cedar Tree
Cork Tree
Holly Mountain
Ironwood
Jacktree
Magnolia Tree
Red Maple
Silver Maple
Redbud
Sierra Redwood
Sunrise
Beach
Forest
Deer
Stream
Marsh
Summit
Mountain
Lagoon
Grove
Fields
Highlands
Lake
River
Canopy
Savannah
Pine
Moss
Fern
Briar
Thorn
Briar patch
Lilypad
Lily
Thistle
Cactus
Wave
Ocean
Vista
Bloom
Reef
Trail
Vine
Aurora
Spring
Summer
Sunshine
Choice

View

Private

Care

Trust

Solutions

Strategic

Premier

Guardian

Paladin

Sentinel

Concierge

 

Wealth Counsel

Wealth Management

Wealth Coach

Financial Planning

Financial Group

Financial

Advisory

Advisory Group

Advisor

Advisor Group

Conclusion:

Naming your company is a process that requires great thought and understanding. Take the time to really understand the consequences of this decision and how it impacts your Business Plan, your brand, and your long-term success.

 

I can help!

I can help you build a professional firm using Business Coaching. When you work with me you will have access to my Private Client Website with my Brand Coaching Program exercises and examples from many successful advisors I have worked with since 2004. You will shave years off your learning curve, saving you time and money. Request a Consultation!

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