5 tips for financial advisors to achieve their goals

In a recent blog post you learned about the importance of financial advisor goal setting. Hopefully it got you motivated to set goals for your financial advisor business, your financial career, and your life.

In this post, I’m going to give a bit of help with those goals you’ve set. I’ve got five tips below that can help you to achieve what you’re looking for. To get more help with your goals, contact me, and we can talk about how business coaching and career coaching can also help.

1. Write down your financial advisor goals

Writing down your goals as a financial advisor can seem like an obvious thing, but that doesn’t make it less impactful. When you write down your goals they become real. You can see them. There is a sense of commitment. You’ve written something down. You’ve given yourself a sense of personal accountability.

A great way to write down your goals, is by developing a financial advisor business plan. A business plan can help you to understand what you want to achieve and how you can achieve it.

When you do write down your goals, consider putting them somewhere where you can see them. This might be sticky notes on your monitor, a piece of paper on your desk, or even the background on your phone. When you see your goals, you can focus on them more, and you can be more motivated to take steps toward achieving them.

I like to use the “Reminders” app on my IPhone for my goals. This way they are always with me and I can see where my focus needs to be. When I’m waiting for an appointment, when I’m at a restaurant waiting for a friend, or when I’m traveling, I’ve got my goals with me!

2. Communicate your goals

After you write down your goals, it can be a good idea to tell them to someone else. This could be your business coach, a colleague, or a friend.

When you communicate goals, it brings a sense of accountability. Someone else knows what you want to do. Someone will know if you don’t do what you’ve you said. This can be a good way to motivate yourself to take action toward your goals.

3. Focus on what you can control as a financial advisor

Many goals you might set as a financial advisor have an outside quality to them. There is something outside of your control that must take place for you to achieve your goal.

For example, if you want to increase the number of affluent clients that you have, this goal, by itself, is partially outside of your control. You can’t make affluent clients do business with you. At some level, the decision is theirs. Of course, there is SO much you can do with your branding that will help you attract affluent clients. You just need the strategies and tactics to help you do that.

Other goals within your control are: attending a certain number of events that affluent clients might go to, or sending a series of direct mail pieces to affluent clients, or restructuring your website or a section of it to focus on affluent clients.

These types of goals are in your control. These are things you can do, that in some way, don’t depend on someone else. These types of goals are good to focus on because you can do them simply by making the effort.

While these goals are a means, and not an end, they can help you reach the end you are looking for. It can be a lot more motivational when you are focusing on goals to focus on things that you can control, and it can also help you to have greater success.

4. Don’t get distracted

Sometimes when you are trying to achieve a certain goal, it can be easy to get distracted by how you want to achieve it. It can be really easy to get caught up with how you want to do something, such that you lose focus of what you actually want to do.

It’s easy to start out working on a goal and then find yourself going down a rabbit hole. Three hours later, you realize that what you’ve been doing is not related to your goal.

Sometimes it can be important to take a step back from the actions you are taking to achieve a goal and make sure that you are really focused on the goal itself, and not just on how you had planned to achieve it.

5. Focus on smaller goals

When you set goals, it is nice to think about big things. You might want to earn a certain amount per year or expand your financial advisor business by a certain amount.

While these can be good ultimate goals, sometimes they can feel far away and out of reach.

Although setting a big goal is good, you might consider breaking it down into smaller goals. These might be by time period or by some other measurement. When you do this, the goals feel closer and you are more able to achieve them. This can motivate you and help you to reach the high level goals you set for yourself.


Setting goals is a good thing to do. By setting goals, you can move your financial advisor business and financial career in the direction that you want to go.

When you do set goals, consider writing them down and communicating them to someone else. This can help you to be more accountable to the goals you’ve set.

Also, when working toward your goals, remember the importance of focusing on what you can control, not getting distracted, and focusing on smaller goals.

By taking these steps, you can move in the direction of achieving your goals and having the financial advisor business and the life you want.

The importance of financial advisor goal setting

New Year’s has come and gone. Welcome to a NEW DECADE! If you’re like many people, you probably thought about setting resolutions and goals for the new year. Many of these probably pertained to your financial advisor business and career. You probably thought about your life, your business, and how you could attain the future you want.

Goals for a new direction

There are a lot of good reasons to set goals. Not just New Year’s goals, but goals at other times as well. Setting goals for your financial career, your business, your personal life, your health, and other things are all important. By setting goals, you can take your life in a new direction.

There are many reasons to set goals, and below are five to get you motivated. Once you are motivated, consider talking to a professional coach to help you define your goals and help you to work toward them.

Increase your chance of improvement as a financial advisor

By setting goals, you can increase your chances of improvement. Simply by thinking about and writing down what you want to attain, your chances for attaining it go up.

By setting goals, you can know what you want, and even if you find you don’t put all of your focus into it, you can still find yourself taking steps to reach your goals. The steps you take might be small things, but they can move you in the right direction and increase the chances that you will get where you want to be.

Think for example, of improving your finance career. If you set this as a goal, you may have developed a number of ideas for how you could do so. Even if you find that you don’t ultimately complete all of your ideas, completing some of them, for example, by attaining a new credential, can move you in the direction that you want.

Increase the number of clients and or the quality of clients

In addition to increasing the likelihood that you will generally improve, setting goals can actually help you to reach a greater level in your improvement.

By setting a goal, something that is defined, like the number of new clients you get or the number of affluent clients you have, something with a number, you have something to reach for. Even if you find that you don’t ultimately get to that level, simply by aiming for it, you can reach a greater height than you would have otherwise.

Be in control of your financial advisor development

Too often in life, it can be easy to simply go with the flow. Your financial advisor career, for example, can easily go in the direction that circumstances dictate. If you get a better position, for example, it could be because you were simply offered one. If you expand your financial advisor business, it could be because the economy happened to improve.

By setting goals though, you can take control of your development. Rather than going with the flow, you can sail where you want.

Setting goals gives you a direction and something to reach for in your career. If for example, you want a better quality of client, by setting goals, you can take steps to attract them, rather than just waiting for what comes your way.

Explore new opportunities

When you sit down to think about your goals, you can often find that you have goals that maybe you hadn’t considered before. Maybe, for example, you never thought about increasing the leads you receive until you thought about your goals. In doing so, maybe you considered leads and networking groups, which you may not have otherwise. This can open up new opportunities and give you the ability to explore new things.

Take a comprehensive approach

Before you set goals, you may have a general idea of what you want to improve in your financial advisor business and in your life. You may not realize though how your goals connect.

Often things in life overlap. For example, if you have one financial advisor business goal of expanding your number of clients, and another goal of marketing to a new target market, both those goals work together. They go toward the same end. The same idea applies to other types of goals, even those that might not seem as connected.

When you set goals, and look at them together, you can see where your actions can overlap. You can see where taking a step for one goal, can actually help you to achieve another.

Setting goals can allow you to view your improvement in a comprehensive way, and therefore you can improve more and more easily than you may have without setting goals.


New Year’s has come and gone. Hopefully you’ve set goals for yourself and for your financial advisor business. If you haven’t yet, it’s not too late. Now is a perfect time to set goals. When you set goals, you can increase the chances you will improve, you can increase the level you can improve to, and you can take control of your improvement. You can find yourself exploring new opportunities, and taking a comprehensive view that can help you to improve overall. If you haven’t set goals yet, or need help working toward the ones you’ve set, contact me, and we can talk about your goals and how you can achieve them.

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