5 tips for financial advisors to achieve their goals

In a recent blog post you learned about the importance of financial advisor goal setting. Hopefully it got you motivated to set goals for your financial advisor business, your financial career, and your life.

In this post, I’m going to give a bit of help with those goals you’ve set. I’ve got five tips below that can help you to achieve what you’re looking for. To get more help with your goals, contact me, and we can talk about how business coaching and career coaching can also help.

1. Write down your financial advisor goals

Writing down your goals as a financial advisor can seem like an obvious thing, but that doesn’t make it less impactful. When you write down your goals they become real. You can see them. There is a sense of commitment. You’ve written something down. You’ve given yourself a sense of personal accountability.

A great way to write down your goals, is by developing a financial advisor business plan. A business plan can help you to understand what you want to achieve and how you can achieve it.

When you do write down your goals, consider putting them somewhere where you can see them. This might be sticky notes on your monitor, a piece of paper on your desk, or even the background on your phone. When you see your goals, you can focus on them more, and you can be more motivated to take steps toward achieving them.

I like to use the “Reminders” app on my IPhone for my goals. This way they are always with me and I can see where my focus needs to be. When I’m waiting for an appointment, when I’m at a restaurant waiting for a friend, or when I’m traveling, I’ve got my goals with me!

2. Communicate your goals

After you write down your goals, it can be a good idea to tell them to someone else. This could be your business coach, a colleague, or a friend.

When you communicate goals, it brings a sense of accountability. Someone else knows what you want to do. Someone will know if you don’t do what you’ve you said. This can be a good way to motivate yourself to take action toward your goals.

3. Focus on what you can control as a financial advisor

Many goals you might set as a financial advisor have an outside quality to them. There is something outside of your control that must take place for you to achieve your goal.

For example, if you want to increase the number of affluent clients that you have, this goal, by itself, is partially outside of your control. You can’t make affluent clients do business with you. At some level, the decision is theirs. Of course, there is SO much you can do with your branding that will help you attract affluent clients. You just need the strategies and tactics to help you do that.

Other goals within your control are: attending a certain number of events that affluent clients might go to, or sending a series of direct mail pieces to affluent clients, or restructuring your website or a section of it to focus on affluent clients.

These types of goals are in your control. These are things you can do, that in some way, don’t depend on someone else. These types of goals are good to focus on because you can do them simply by making the effort.

While these goals are a means, and not an end, they can help you reach the end you are looking for. It can be a lot more motivational when you are focusing on goals to focus on things that you can control, and it can also help you to have greater success.

4. Don’t get distracted

Sometimes when you are trying to achieve a certain goal, it can be easy to get distracted by how you want to achieve it. It can be really easy to get caught up with how you want to do something, such that you lose focus of what you actually want to do.

It’s easy to start out working on a goal and then find yourself going down a rabbit hole. Three hours later, you realize that what you’ve been doing is not related to your goal.

Sometimes it can be important to take a step back from the actions you are taking to achieve a goal and make sure that you are really focused on the goal itself, and not just on how you had planned to achieve it.

5. Focus on smaller goals

When you set goals, it is nice to think about big things. You might want to earn a certain amount per year or expand your financial advisor business by a certain amount.

While these can be good ultimate goals, sometimes they can feel far away and out of reach.

Although setting a big goal is good, you might consider breaking it down into smaller goals. These might be by time period or by some other measurement. When you do this, the goals feel closer and you are more able to achieve them. This can motivate you and help you to reach the high level goals you set for yourself.


Setting goals is a good thing to do. By setting goals, you can move your financial advisor business and financial career in the direction that you want to go.

When you do set goals, consider writing them down and communicating them to someone else. This can help you to be more accountable to the goals you’ve set.

Also, when working toward your goals, remember the importance of focusing on what you can control, not getting distracted, and focusing on smaller goals.

By taking these steps, you can move in the direction of achieving your goals and having the financial advisor business and the life you want.

About Suzanne Muusers