You’re a financial advisor who wants to grow their practice. You’re tired of the slow growth, hare-and-porpoise method of practice growth, and you’re ready for some real progress. You’re fairly good at public speaking, and once you get a prospect in front of you, your close ratio is rather high. So you’re considering seminar marketing as a way to get in front of more potential clients as a way to boost your financial brand.
The choice of seminars-in-a-box available to you through your broker-dealer is fairly ho hum. Social security topics were popular for a while, but now there’s far less interest, probably because there have been so many advisors in this space.
So now you’re thinking that a custom seminar, one that you develop yourself, is the best approach.
But getting prospective clients to attend your seminar can be a tricky task. Your business goal is to fill the room with attendees so that you can obtain more prospects to market your practice. How do you get more rear ends in the seats? The first step in creating a successful seminar is coming up with an enticing seminar title!
This article will give you 5 ways to craft a title for your financial advisor seminar which will help you improve your marketing!
1. Grab their attention with an enticing seminar title!
The number one most important element in successful seminar marketing is the title. If you don’t have a killer title, you won’t have a full house because most people won’t be intrigued by your tile and moved to learn more.
***On average, 8 out of 10 people will notice the seminar title and take action to learn more if the headline grabs their attention. That’s why getting the headline right will lead to more people reading your message and signing up for your seminar. This determines whether you will have a few drop ins, or whether you end up with standing room only.
2. Ask a question in the seminar title
When we see a question, the subconscious mind seeks to answer it. We pause. We consider if the answer to the question is important to us. We take notice. That’s why using a question in your seminar title can be a very effective way to garner interest in your subject.
Here are a few question titles
- What’s YOUR retirement number?
- Is your retirement secure?
- Are you confident about your financial future?
- Are you in danger of outliving your money?
- Wondering about retirement?
- Need to figure out your financial future?
3. Use a “how to” model and show them what they will learn
Some of the most well attended seminars have been those that communicate to the attendee that they will learn something specific, with a step-by-step approach. What does your audience most want to learn? What are the points of pain keeping them awake at night? Develop a seminar that addresses a pain and provide a how to approach to learning the solution.
For example, a small business owner might be tired of paying excessive taxes each and every year on the profits of his successful business. He might also be experiencing high employee turnover. Training new staff is expensive and time consuming. How might you help this client kill two birds with one stone?
This title might help:
How to Use Retirement Plans to Decrease Taxes and Attract Quality Employees
4. Use numbers in your seminar title
The mind is naturally drawn to numbers. Our subconscious mind is triggered when information is organized into logical order: it becomes more attractive! Consider the difference between the following two titles:
- Save Taxes During Retirement
- 7 Ways to Save Taxes During Your Retirement Years
In the second example, we are given something specific that we can focus on that gives us a clear picture of how we can use the information. We are intrigued by the offer and want to learn more.
Here are a few more examples:
- 7 Social Security Secrets Women Need to Know
- 9 Laws of Money for Divorced or Widowed Women
- 5 Facts About Investing You MUST Learn BEFORE You Hire a Financial Planner
- 3 Ways to Insure Your Retirement Plan with Long Term Care Insurance
5. Promise a benefit in the tagline
The headline explains the topic, but a tagline serves to explain the benefits of attending the seminar. A tagline can “finish off” your seminar title and give it the marketing pizazz it needs.
What are the benefits to financial planning and investment management? Here’s a list:
- Sleep soundly at night
- Retire early
- Live a stress free retirement
- Leave a legacy – leave assets to future generations
- Achieve goals more quickly
- Invest intelligently
- Live the good life
- Clarify lifetime goals
- Improve future potential
- Replace income
- Achieve lifetime goals
- Find financial freedom
- Live a beach-side retirement
- Obtain clarity of financial direction
- Plan for a carefree, wealthy retirement
- Prepare for life’s emergencies
- Take care of loved ones
- Work less, have more fun
- Find a financial solution
Crafting the right title for your seminar is the most important element of financial advisor seminar marketing. If you can entice interest, get a second look, and be irresistible, you will have the winning balance needed to make seminars work.
Follow my blog for future posts about how to ramp up your seminar marketing!
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I have been coaching Financial Advisors and Investment Managers since 2004! I help you build a an audience for your seminars! Consider completing the Consultation Form to explore how we may work together.