11 tips for a better financial advisor brand

11 tips for a better financial advisor brand: use creative design

I have been working with Financial Advisors on their Branding since 2004! Branding your practice has many benefits, the least of which is to stand out from the multitude of financial advisors competing for the same clients. Since purchasing decisions are mostly made subconsciously, it pays to brand your financial […]
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brand elements

Financial advisors: what are the elements that make up a brand?

What is financial advisor branding? What does it really mean? A Brand can be such a mysterious concept that unless one is familiar with the definition of Branding, it’s easy to be confused. In this blog post, I will help you understand what are elements that make up a brand […]
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Your Brand: 5 must haves for financial advisor voicemails

“Hello, you’ve reached the voicemail of …” We’ve all heard messages that start like this. You call a business or a person, and for whatever reason they aren’t available, and you have to leave a message. This is a very common thing and something we’re all used to. This message, […]
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taglines that sizzle for financial advisors

Financial Advisor Taglines: FAQ, Slogans, Examples, and More

Financial Advisor and Wealth Management Taglines If you’ve been following me,  you know that I am a big believer in using effective taglines to BRAND YOUR FIRM and communicate with prospects and clients, both consciously and subconsciously, regarding your brand benefit. It’s been awhile since I’ve written about taglines so […]
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competitive advantage

How Financial Advisors Can Create a Competitive Advantage

When I was studying at the University of Hawaii in the late 80’s, every single textbook about marketing contained information about “competitive advantage” and how to achieve it. Although my major was International Business, I was fascinated by the topic of marketing and it became my focus for growing my […]
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Boost your Financial Brand by Branding Your Process, Program, or Investment Technique

Happy weekend! I hope you’ve got some fun things planned so that you can enjoy the success you’ve been building in your practice. I’m doing a quick blog post today about branding. Why do most financial advisors look the same? Same websites, same presentations, same business model, same ordinary brand. […]
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custom financial advisor brochure

Your Brand: Designing a Custom Financial Advisor Brochure

What reaction do you want prospects, centers of influence, and clients to have when you present your custom-designed brochure? You want them to say verbally “Wow. Nice brochure.“ And you want them to think subconsciously “I am impressed by this financial advisor. They present themselves well and they offer what […]
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financial advisor business card tips

19 Tips Financial Advisors Can Use for a WOW Business Card

Great financial advisor business cards are extremely important as a part of the branding strategy for financial advisors. In fact, business cards can be used to position your firm as a market leader. Some may think the “calling card” is a thing of the past, but they are simply wrong. […]
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The financial advisor premium business model

The Financial Advisor Premium Business Model

The day you wake up and decide to manage your financial advisor business intentionally is the day that you will begin to make progress with your business growth. I know it’s very easy to go through the year running your business day-to-day, bringing in new clients, investing their assets, managing […]
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