Happy Friday! We are at the end of March and spring is in the air. How’s your business going? Do you have any exciting plans for the weekend? I certainly hope so! I am going to my sister’s to help her move her furniture around and install a beautiful new ceiling fan. The best part of going to my sister’s is I get to spend time with my niece so I’m really looking forward to it.
Today marks the maiden voyage of my new endeavor “Friday Faves.” I read SO MUCH on the internet that I find valuable and that could be helpful to you in your practice. So I’ll be posting snippets and reviews of articles and posts I find useful to you (every now and then) . I can’t promise to post every single Friday. I have a life to live 🙂 (and I suggest you live yours too).
So on occasion, you may not find Friday Faves, especially the last week of the month. That’s when I tend to go on vacation, spend time with family and friends, give workshops and presentations, or just get caught up.
This week my three favorites are about social media, top financial bloggers, and what women want in a financial planner.
Are Your Social Media Posts Boring?
I remember back in 2007 when I first became involved in social media. I wondered what the heck I was going to write about on my first blog, The Prosperous Entrepreneur. I certainly didn’t want to blog or tweet about what I had for lunch. This post by Amy Smith from Financial Social Media talks about how to educate, empower, and entertain your readers. The whole point of social media is to ENGAGE. When there’s no engagement, there’s no excitement.
10 Influential Blogs for Financial Advisors
Paula Vasan provides a great list of blogs that financial advisors should be reading for financialplanning.com. My two favorites are mentioned, of course: Bill Winterberg of FPPad.com and Michael Kitces of Nerds Eye View. I see my friend Bill as THE most important technological consultant for advisors in the 21st century. As far as thought leaders go, there’s no better than Michael Kitces. My local FPA chapter (where I have served on the board the past 3 years) has invited Michael to speak each year for as long as I can remember.
There are some surprising mentions in this post. What I mean is that there are a few names that were not familiar to me, namely Barry Ritholtz. His blog, the Big Picture is an intellectual’s dream of finance, law, and political posts. He is considered to be one of the 15 most important economic journalists in the U.S. I, for one, will now be frequenting its pages.
What Women Want When Shopping for an Advisor
I often encourage my clients to target niche markets that interest and excite them. One such market is affluent women. For women advisors, this can be a no brainer since women tend to understand women’s needs intuitively. But for men, they may need a little help. This article, written by Matt Oechsli for wealthmanagement.com, is a very nice piece about what women look for when hiring a financial advisor. Just as I knew, women perform extensive research on the internet before ever contacting an advisor so it pays to clean up your online presence. And the least surprising tidbit is that women do not like high pressure sales tactics (who really does?). The days of “what’s it going to take to get you into this high priced financial product?” are long over.
Well, that’s it for today. As I said I read many great articles and blog posts that are full of useful information. This is my place to offer up to you all that great information. Make sure you do something fun this weekend. Life is meant to be lived. So do some living!
P.S. What are your favorites this week?