How Financial Advisors Can Use the Power of Focus

Focus equals Success

How much do you have on your plate? Are you overwhelmed and overworked? Do you have many projects in the works and too much to do? If you’re like most people I work with on a coaching basis, you have dreams and desires, but too much work in your inbox. There’s so much you want in your life yet it’s tough to get a handle on today’s work load let alone your dreams for the future.

I call this overwhelm and out of focus. Typically there are two types of overwhelm:

  1. You are performing too many services for too many vastly different types of clients.
  1. You simply have too much to do and not enough time to do it.

Scenario One: Years ago I was working with a client who had three businesses. He came to me saying he wanted to grow his revenue. He enjoyed the variety and activities of all three businesses yet he was making little to no progress in any of them. I asked him to pick ONE business to work on. I asked him to choose the business he was most PASSIONATE about. I have checked in on him from time to time in the years since and have learned that he has built a highly successful business because he chose to FOCUS.

How is this applicable to your life?

Do you have too many irons in the fire? Too many projects that never seem to get finished? If so, you may need to give something up in the short term in order to accomplish your goals for the long term.

Do you have several income streams based on services that pull you in many directions? Does this cause you to be a jack of all trades and a master of none? What would happen to your practice if you chose instead to FOCUS on what you truly LOVE? It is possible to grow by giving up what doesn’t add to your life. I know it seems scary to give up revenue in the short term, but the growth that’s possible by doing this can create an energy flow that will help you attain your goals.

What is your first step to gaining your FOCUS?

Scenario Two: Years ago when I managed projects for the Vanguard Group (the only J.O.B. I’ve ever had), I knew a woman, a financial career professional, who was very driven. She was extremely busy, overwhelmed, and overworked. She ran from one meeting to another. She came in early and she left the office later than most. If a department head wanted something done, they picked her to do it. Naturally she was promoted and thus became even busier than before. The sad part was that she had a growing family and complained privately to me that she felt like she was on a roller coaster and couldn’t get off. She wanted a better life but felt powerless to achieve it.

I could plainly see what was wrong. She volunteered for EVERYTHING. When there was a task to be done, she said she would do it. She never asked for help. She WANTED to get promoted. She wanted to earn more money. She wanted to be recognized as a superstar. But she did not want to ask for help.

The sign of a true leader is recognizing your strengths and delegating your weaknesses.

What can you do?

  • Stop being a martyr and hire someone to do your menial tasks.
  • Stop saying “yes” to everything.
  • Stop being a perfectionist.
  • Next time someone asks you to do something, whether it takes five seconds, five minutes, or five hours, DO NOT SAY YES. Tell them you will get back to them. And then don’t.
  • Give up duties that do not add to your life. The next time someone asks you to head a project, say “NO.”
  • Vow to be five minutes early to every appointment.
  • Do not fill your day with endless meetings.
  • Save your time and energy for your clients. Delegate everything else to your assistant.

 

Learn the power of FOCUS. You have control over your life. Pick and choose only tasks that will make a difference in your life.

I invite you to comment on how you have learned to focus. What tools do you use? Is focus important to you?

About Suzanne Muusers

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  1. […] Sample Work Schedule to Show You the Way to Financial Success Written by Suzanne Muusers on January 28, 2013 · Leave a Comment You’ve seen me write about being productive. It’s nothing new.  Yet being productive is such a huge roadblock to financial success. Ninety nine percent of advisors I speak with do not have a Model Work Week with goals and actions and are therefore lacking focus! […]

  2. […] The Best Financial Advisor Weekly Schedule Written by Suzanne Muusers on January 28, 2013 · Leave a Comment You’ve seen me write about being productive. It’s nothing new.  Yet being productive is such a huge roadblock to financial success. Ninety nine percent of advisors I speak with do not have a Model Work Week with goals and actions and are therefore lacking focus! […]