Writing a Business Plan shouldn’t be a chore. I don’t know about you but I really dislike an overly-winded dissertation on the competitive advantages of my firm versus another firm. So my motto is “KEEP IT SIMPLE” and focus on action.
That’s why a Mini Business Plan is the way to go in my opinion. You don’t need a lot of space: two pages should do it. Focus on your grand Vision of where you see yourself in five to ten years. Have a section regarding your Brand and how to differentiate it from others in your field. Go big when it comes to Goal Setting and detail your goals for the future. There’s no doubt that you should have a mini section about Strategies and the bigger ideas you have for growing your practice. And finally, have a section for Marketing Tactics or the specifics regarding HOW you will grow.
If you’re looking for an easy short cut, try my program which has tons of extras including many sample business plans for various industries and professions, marketing tools, an e-course to help you write your own plan, and much more.