What are the influences and motivations of a financial advisor’s target market?

As a financial advisor you need to know your target market. If you don’t know who your potential clients are and their characteristics, how can you find them and win their business? Additionally, if you aren’t focused on a specific group and simply market your business to anyone, you might […]
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competitive advantage

How Financial Advisors Can Create a Competitive Advantage

When I was studying at the University of Hawaii in the late 80’s, every single textbook about marketing contained information about “competitive advantage” and how to achieve it. Although my major was International Business, I was fascinated by the topic of marketing and it became my focus for growing my […]
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A Financial Advisor Business Plan Template You’ll Want to Use

Get motivated to grow your business! It is SO IMPORTANT for my Financial Advisor clients to write a Business Plan! WHY? Because I like to say, if you don’t have a business development plan that is written and easy to follow, you will NOT grow your business as fast and […]
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Boost your Financial Brand by Branding Your Process, Program, or Investment Technique

Happy weekend! I hope you’ve got some fun things planned so that you can enjoy the success you’ve been building in your practice. I’m doing a quick blog post today about branding. Why do most financial advisors look the same? Same websites, same presentations, same business model, same ordinary brand. […]
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custom financial advisor brochure

Your Brand: Designing a Custom Financial Advisor Brochure

What reaction do you want prospects, centers of influence, and clients to have when you present your custom-designed brochure? You want them to say verbally “Wow. Nice brochure.“ And you want them to think subconsciously “I am impressed by this financial advisor. They present themselves well and they offer what […]
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The financial advisor premium business model

The Financial Advisor Premium Business Model

The day you wake up and decide to manage your financial advisor business intentionally is the day that you will begin to make progress with your business growth. I know it’s very easy to go through the year running your business day-to-day, bringing in new clients, investing their assets, managing […]
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Pre-sell Your Financial Planning Services with Branding

Have you reached a new client acquisition plateau? Are you finding it difficult to reach new prospects? If your current clients rave about you, but you can’t seem to reach new prospects, it could be because of your financial advisor branding. In this digital age, 97%* of consumers use the […]
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financial advisor marketing mistakes

7 Financial Advisor Marketing Mistakes

Are you making mistakes with your marketing? How would you know if you were? You don’t know what you don’t know unless you educate yourself by analyzing your strategic direction, reading marketing blogs and books, and course correcting to avoid problems. Financial Advisor Marketing Mistakes to Avoid Like the Plague […]
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