Financial Advisors Attracting Retirees and Retired Couples

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Use these tips to market yourself as the obvious choice for retirees. Financial Advisors Attracting Retirees: When I ask financial advisors “Who is your target market?” I often get a blank stare. Then an “um” and a reply “I work with, you know, the retired crowd.” So I say “So […]
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Marketing Question: how to target a specific audience in your marketing?

Marketing Question: How do you target a specific audience in your marketing?

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Marketing Question: How do you target a specific audience in your marketing? If you’ve been following me since 2004, you’ll notice that one of the things I say over and over again is that you must target a specific audience in your marketing. If not, you are just like every […]
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