9 challenges women face going through a divorce

As you may have read previously, I have been working with financial advisors since 2004 on their marketing and branding strategies in order to grow their firms. One topic I am very fond of discussing is target marketing because an advisor becomes more referable when they are known for working […]
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Challenges women face – 14 ways financial advisors can prospect to women

In all the years I have been helping financial advisors with prospecting , I have rarely come across an advisor who has strategically identified how to prospect to women effectively, by understanding women’s challenges. Prospecting is all about the strategic identification of an opportunity and implementing a new workflow generating […]
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