financial advisor marketing strategies - leveraging centers of influence

Financial advisor marketing strategy: leveraging centers of influence

When it comes to marketing your financial advisor practice, you probably are considering a number of options. Things such as web marketing, direct marketing, and public relations are examples. Have you thought though about leveraging centers of influence? Leveraging centers of influence can be a great way to increase your […]
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What are the influences and motivations of a financial advisor’s target market?

As a financial advisor you need to know your target market. If you don’t know who your potential clients are and their characteristics, how can you find them and win their business? Additionally, if you aren’t focused on a specific group and simply market your business to anyone, you might […]
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financial advisor phone script to meet with centers of influence

Financial Advisor Phone Script to Meet With Centers of Influence for Coffee

I’ve noticed over the years that Financial Advisors rarely cultivate relationships with Centers of Influence (COI). Often it’s because they don’t think about business development or they may not be concerned about growing their business or prospecting for new clients. Other times it could be that they just don’t consider […]
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