🔊 Listen to this page Financial Advisors Working With or Marketing to Women Financial advisors marketing to women is becoming more mainstream. Do women want to work with a Financial Advisor? Yes, this is a fact. Which gender do women prefer working with? A research study by State Street Global Advisors shows that 55% of younger women (25 -34) prefer working with female financial advisors. Baby boomer women, however, do not seem to have as much of a gender preference (no data is available). I think gender is less important than showing women that you understand their needs. I have been working with financial advisors on marketing since 2004 and I know all too well how important it is to have a target market, a strategy for reaching that target market, and tactics to achieve your goals. Reaching the women’s market takes a little ingenuity and creativity! **Clients who work

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