Internet Marketing Resources
Welcome to my page with ideas for Internet Marketing Strategies to improve your website or social media standing.
Here are a few resources to help you maximize your online presence.
Recommendations for Branding:
Web Site Design | Branding – Contact me as I have several resources depending upon your needs.
Get Free EBook
10 Powerful Marketing Tactics
Personal Branding
About.me – This free site is great for my career change or job search clients. The site allows users to customize their own webpage for their job search and acts as a digital brand.
Local Search
Use Local search databases to help prospects in your geographic area find your website. This service is usually free.
• Google places
• Bing local
• Local.com
Where Financial Advisors Can Create Profiles
There are many websites where you can create a profile, write a little about your firm, and create a link to your own website. This helps you raise your pagerank and credibilityso that you garner more traffic. Some sites charge fees and provide leads, while others do not. Check out some of the links below.
• WiserAdvisor
• My New Financial Advisor
• Nerd Wallet
• WalletHub
• Paladin Registry
• FPA Planner Search (must be an FPA member CFP®)
Connect with Me
Submit Your Site to Search Engines
If your site is new, submit it to the search engines so that they know you have a website. You’ll need to get indexed in the “organics search results” which will send traffic your way. Here are the top 2 search engines:
Track your traffic
If you want to analyze where your traffic is coming from, Google Analytics is a great tool. Keep track of the number of unique visitors daily to your website and the keywords visitors are using to find you. It’s free. Or use the analytic program that came with your website package.
Google Analytics – Track your website statistics
Other Tools
Schedule Once – Automated scheduling for meetings, prospects or clients
Crazy Egg – Heatmapping – A Heatmap is an easy way to understand what users do on your website. It’s a visual representation showing you where users click and what they do.
Go To Meeting – online meetings and webinars made easy!
Copy Talk – Cost effective mobile documentation, digital dictation, and transcription services for the professional on the go.
Google’s PageSpeed Insights – analyzes the speed of a website and generates suggestions faster loading
DMOZ checker – check to see if a site is included in the DMOZ directory
Expired Domains – check to see if there are any expired domains you may be interested in
Rocket Geek – Membership site – allows for custom programing of a private client area on your website.
Events Calendar – Create an events calendar on your website. Requires semi-custom programing using WordPress.
See How your pages appear in the search results
SERP Snippet Optimization Tool – see how your page titles will appear in the search results.
AutoResponders/Merchant Services
Use autoresponders to subscribe prospects to your newsletter and maintain your opt ins and opt outs, set up automated responses to inquiries, create an e-course for a product you are selling, and many other uses.
1ShoppingCart -shopping cart, autoresponder, newsletters
AWeber -newsletters, autoresponder
GetResponse -autoresponder
Infusionsoft – very sophisticated CRM/shopping cart software
Pay Simple – merchant services with autorecurring billing
Assorted resources:
Help for your blog – plugins, problems etc
http://www.blogmarketingacademy.com/
http://www.wufoo.com/form-builder/ build forms.
http://citationlabs.com/ connect businesses with the niche publishers that influence their target markets
Life Leads Direct – Life insurance leads
Create great landing pages:
21 Reasons Your Landing Page Copy Doesn’t Convert
“Suzanne’s advice was invaluable when it came time for me to brand my independent financial advisory firm. Our work prior on target market, combined with help selecting my company name and colors and building my website have helped me attract my ideal clients and a consistent flow of leads from my website.”
Shanna T.
Financial Planner & Leader
“Don’t think twice about hiring Suzanne. Give coaching the time it deserves, be open, and trust that Suzanne will keep you on the right track.”
Kevin G.
AIF, CRPC, Financial Advisor, New Jersey
“I highly recommend Suzanne’s services to anyone who is interested in growing their business and maintaining a healthy balance outside of work as well.”
Monica B.
Holistic Practitioner
“Working with Suzanne has helped me to develop a distinctive brand. Having a cohesive brand gives me the confidence to network with and approach high level prospects. If I had not hired Suzanne, I would not have made this progress.
Nicholas E.
CFP® New York
“I truly feel that without Suzanne’s guidance, my business would not have flourished. Her expertise in my field helped me produce the results I needed more quickly. But most importantly, she made me safe enough to recognize the weaknesses in my business (and myself). You can fix anything once you recognize the problem!!”
Peggy B.
Financial Planner ChFC, CLU, AEP, IAR
